Hello there,
I'm Jessie Van Arman,
and I'm a Strategic Marketing Leader with 15+ years of learning & experience.
learn more about me
I enjoy bringing brands to life through experience & impactful marketing campaigns. i execute with excellence, communicate with clarity and lead with compassion.
What I Do
marketing
–amplifying and storytelling
–lead from conception to execution
partnerships
–building connections for impact
experiential
–bringing brands to life
selected samples of work
good ideas shops
full campaign management
Showcased small businesses in key markets across the country and drove traffic to their e-commerce platforms during the critical holiday period.
MIAMI ART WEEK
immersive tech at art's biggest week
Led Meta Immersive Learning's presence at Meta House during Miami Art Week to generate excitement for learning opportunities in the metaverse.
afrotech
thought leadership
Led development of Meta's thought leadership at Afrotech. Cast internal and external talent best positioned to tell Meta's story around immersive learning, the importance of diversity in the metaverse, and the pathways to becoming a creator.
E3
consumer experiential
Partnered with key publishers to debut new IP to a highly engaged gaming crowd of industry and consumer audiences through a social first activation.
In Others' Words
"My favorite thing about Jessie and something that I think we don't have enough of at Meta is being direct. She is not afraid to push on what may make the work better and to disagree when it is the right thing for the program."
–culture & community marketing lead, meta
"Jessie has been an essential thought partner during the Education Partnerships team transition, acting as a sounding board for ideas and strategy. She is my go-to person when I want to bounce an idea, think through strategy or communicate with leadership."
–head of immersive learning, meta
"Jessie is an incredibly effective communicator. Her approach helps stakeholders and team members feel informed and aligned."
–director of marketing, meta
"She was the driving force behind the second season of the BMB podcast from ideation to execution."
–communications lead to the CRO, meta
"I am constantly inspired by all that she does and how she manages, and so thankful to have had her as a trusted leader and teammate for the last 2.5 years…she is a natural leader"
–Direct report, Meta
Brands I've Worked With
get in touch
Let's Build Together
reach out to collaborate
646-342-1237