Hello there,
I'm Jessie Van Arman,
and I'm a Strategic Marketing
Leader with 15+ years of
learning & experience.
learn more about me
I enjoy bringing brands to
life through experience &
marketing campaigns. i
execute with excellence,
communicate with clarity and
lead with compassion.
marketing
–amplifying and storytelling
- Communications
- Brand strategy
- Content strategy & development
- Campaign management
experiential
–bringing brands to life
- Event strategy
- Programming & talent
- Production
partnerships
–building connections for impact
- Strategic corporate partnerships
- Sponsorship strategy
selected samples of work
What I Do
Program management
–lead from conception to execution
- Create clarity and order from complexity
- Manage and drive forward large cross
functional teams - Measure vigorously and report transparently
good ideas shops
full campaign management
Showcased small businesses in key markets across the country and drove traffic to their e-commerce platforms during the critical holiday period.
- Retail window takeovers in high traffic neighborhoods
- High impact out of home media
- Robust digital marketing on FB & IG
- Strategic media placements in local print, online publications and through targeted programmatic
- Local, emerging influencer campaign to drive awareness and support
MIAMI ART WEEK
immersive tech at art's biggest week
Led Meta Immersive Learning's presence at Meta House during Miami Art Week to generate excitement for learning opportunities in the metaverse.
- Paired two traditional artists visual with Meta Spark AR creators to bring their works to life
- Hosted workshops with VR artists to excited guests about the intersection of art and creating through immersive technology
- Engaged 10 influencers to scale key messaging through social media
afrotech
thought leadership
Led development of Meta's thought leadership at Afrotech. Cast internal and external talent best positioned to tell Meta's story around immersive learning, the importance of diversity in the metaverse, and the pathways to becoming a creator.
- Sourced and engaged Meta Spark creator talent
- Led speaker briefings
- Scripted fireside chat
- Fireside chat attracted a full house and highly engaged audience
E3
consumer experiential
Partnered with key publishers to debut new IP to a highly engaged gaming crowd of industry and consumer audiences through a social first activation.
- Led all sponsorship negotiations with industry organization, E3
- Created 3-dimensional vignettes where consumers could become part of the scene with their favorite characters
- Encouraged social amplification through an incentivized promotion
- Created buzz for both our gaming partners and Facebook Gaming
public sector
media & web
campaign
awareness via digital marketing
Drove awareness of tools available to
partners around the world to meet their
goals, successfully lifting intent to adopt
products.
Revamped web surface to address core
needs of audience, creating a consistent
ecosystem from click to ad to click to
exploration of tools and training.
0.0s
0.0s
"She was the driving force behind the second season of the BMB podcast from ideation to execution."
–communications lead to the CRO, meta
"Jessie is an incredibly effective communicator. Her approach helps stakeholders and team members feel informed and aligned."
–director of marketing, meta
"I am constantly inspired by all that she does and how she manages, and so thankful to have had her as a trusted leader and teammate for the last 2.5 years…she is a natural leader"
–Direct report, Meta
In Others' Words
"My favorite thing about Jessie and something that I think we don't have enough of at Meta is being direct. She is not afraid to push on what may make the work better and to disagree when it is the right thing for the program."
–culture & community marketing lead, meta
"Jessie has been an essential thought partner during the Education Partnerships team transition, acting as a sounding board for ideas and strategy. She is my go-to person when I want to bounce an idea, think through strategy or communicate with leadership."
–head of immersive learning, meta
Brands I've Worked With
get in touch
reach out to collaborate.
Let's Build Together
View my full resume.